Why are notifications sent as SMS messages?

SMS (text) messages are better than email. They receive an open-rate that is four-fold higher than email, a number that increases when a recipient has text message reminders activated. Messages are read, on average, within four minutes of receipt.

Additionally, every mobile phone can receive SMS messages, whether it's a basic flip-phone or a modern smartphone.

We want our users to be able to communicate with anyone they want, and SMS is a universal messaging standard that doesn't require the recipient of an alert to do anything on their end.

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